Startups rarely fail because they lack marketing channels. They struggle because they spread a small budget across too many of them, with no clear message and no way to tell what’s working. Our Digital Marketing service builds a focused plan around the channels where your customers already are — and measures it every month.
Who this service is for
- Startups that have launched and now need a steady flow of leads or customers.
- Founders doing marketing themselves who want a strategy and an extra pair of hands.
- Businesses running ads without knowing which campaigns actually pay off.
What’s included
- Marketing strategy — audience, message, goals and the two or three channels most likely to work for you.
- Content marketing — blog articles, guides and case studies that build trust and search traffic.
- Social media management — planning, writing and designing posts for LinkedIn, Instagram, Facebook or TikTok.
- Email marketing — newsletters, welcome sequences and campaigns to the audience you own.
- Paid advertising — Google, Facebook/Instagram and LinkedIn campaigns with careful budget control.
- Marketing automation — follow-ups and nurturing that run without manual effort.
- Analytics and reporting — clear monthly reports focused on leads, customers and cost, not vanity metrics.
Our process
- Audit. We review your current marketing, website, analytics and competitors.
- Strategy and plan. We agree goals, budget, channels and a content calendar for the next 90 days.
- Create and launch. We produce content and ad creatives in your brand voice and launch campaigns.
- Test and learn. We test messages, audiences and offers, pausing what doesn’t work quickly.
- Report and improve. Every month we share results in plain language and adjust the plan.
Deliverables
- Marketing strategy
- Content calendar
- Campaign assets
- Ad creatives
- Monthly reports
- Performance dashboards
Timeline and engagement
Digital marketing runs as an ongoing monthly retainer. The first month focuses on strategy and setup; campaigns and content then run continuously, with a review every month.
Why work with StrataDigi
- Small budgets, used carefully — we focus on the few channels that fit your customers. Read our 90-day marketing plan for startups.
- Content that compounds — paired with our SEO service, your content keeps bringing visitors long after it’s published.
- AI-assisted, human-led — we use AI to work faster, but strategy and editing stay human. See how we use AI in marketing.
Frequently asked questions
How much should we spend on ads?
We start with a test budget you’re comfortable with, prove which campaigns bring customers at an acceptable cost, and only then recommend increasing spend.
Which channels will you use?
It depends on your audience. Many B2B startups do best with LinkedIn, content and email; many consumer brands with Instagram, short video and email. We’ll recommend a focused mix.
How will we know it’s working?
We agree the goal at the start — for example consultations, sign-ups or sales — and report on it every month, alongside cost per lead or customer.
Start growing
Book a free 30-minute consultation and we’ll sketch a 90-day marketing plan for your business.